Why invest in Marketing?

September 7th, 2020

Marketing your home professionally has never been more critical than in this day and age.
The standard the sellers would like to set for their property starts well and truly before the buyer parks in the driveway. At Gardian we understand this and have formulated a marketing strategy ‘blueprint’ which we base an individual package around after discussing the property’s unique attributes, the sellers’ individual requirements and the best sources for attracting buyers.

Gardian sales agents also know the more touchpoints we have with prospective buyers, the more likely they are to enquire on a property that could suit their needs. This is why we have a Gardian VIP Buyer program to coincide with a thorough marketing campaign. Gardian uses the following marketing to sell properties:

• Marketing Preparation – Property styling/staging, professional photography & video shoot for TV & digital media

• Digital Marketing – Listing on Australia’s top two rated real estate websites (realestate.com.au & domain.com.au) as well as Gardian real estate website and other online directories and of course social media Facebook & Instagram

• Mass Media Marketing – Half or full-page press ad in the regions weekly real estate guide, TV advertising campaign, targeted letterbox drop & marketing brochures

• Point of Sale Marketing – For Sale property signage, open homes and private inspections

Please contact your Gardian sales agent to talk more about marketing and how it can help you to buy or sell a property.